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What was Heritage thinking (again) with the new signature...

Today, 08:37 AM

Posted by Kuz in Heritage Guitars

I know we all LOVE Heritage guitars.

 

I know we have all been somewhat critical of their lack of marketing and sales plan (or lack of) strategy.

 

I, personally, LOVE jazz guitar.  70% of my music is jazz albums.

 

BUT.....

 

Why for your 30th Anniversary do you now offer two new 575 signature models???  Is this the way to increase demand, to increase product awareness, to make the younger demographic want to own a Heritage, to change the perception that Heritage guitars are only for jazz artists????   I say, "NO".

 

PLEASE don't misunderstand me, Mimi Fox & David Becker deserve and should have had signature Heritages a long time ago.  But they have been endorsers for 20 years.  They both have been loyal ambassadors.

 

But why offer TWO signature 575s in the same year?  Kenny Burrell is one of the most identifiable and revered jazz guitarists of all-time and how much has his name helped elevate Heritage guitars?  Does the causal jazz listener really know who David Becker & Mimi Fox are?? (monster incredible players), but just saying....  Are Mimi & David finally getting their signature guitars because Heritage wants to reward them for time spent and the owners know the clock is ticking toward, dare I say, closure??

 

I have a name of an endorser that makes sense for a signature guitar, Frankie Ballard.  He offers a couple of recent hits, TV exposure, and at least a few people know who he is.  He is at least a little more modern, plays a genre (like it or not) that the younger demographic may know, has the face & image for marketing, and is already playing Heritage guitars.  Slap his name on a truss rod cover and call it the "Frankie Ballard" model.  

 

This will sound like a slam against Mimi Fox & David Becker, which it is not!!  I own several albums from both of them and they are magnificent players and by all accounts, great human beings.

 

But it just seems like this is a marketing campaign developed by an older demographic based on artistic & musical superiority, not modern up to date trends. Unless of course you only want to sell jazz guitars???!!!

 

Thoughts??? 

  96 Views · 6 Replies ( Last reply by JeffB )

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My 1-off 550

Today, 10:14 AM

Posted by unikh550 in Heritage Guitars

Promised y'all to send pics of my '98 H-550 that Pete refinished from the stock clownburst to a slightly darker than almond burst finish, which, in the sunlight appears like clown. Killed the value by ordering it w/o pickups, knobs, or fretboard inlay, but I'll be all cold before I part with it. Barney Kessel was my idol, and Barney held it in his SD home before I added the inlays, Gotoh Schaller copies, tailpiece and bridge. With my Polytone Minibrute IV, I've , pretty much, captured Barney's tone, while throwing some Herb, and others, in the mix. So, there's a Braz RW TP, Tonepros on a wooden archtop bridge, the Gold Gotoh's (replaced the chrome Imperials), CC pickup off of a ES-175CC, bought from Island Guitars in Honolulu before I ordered the 550, Gibson bowtie inlay (from Gibson), and Ibanez Sure grip knobs,- Charles Bevell

  28 Views · 0 Replies

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NUBAD: New Used Bass Amp Day: SWR Bass 350

25 Jan 2015

Posted by barrymclark in Amplification and Effects
Snagged this puppy up to the tune of $240 with rack case.

Took it right to practice and the 'bonk' is unreal. For those that haven't played heavy music, the EQ setting you'd need to cut through the wall of guitars is a low mid tone that sorta sounds like a 'bonk'. Ha ha.

Anyways, I've owned numerous SWR amps/cabs... particularly in the mid 90's to the early 2000's. Once Fender bought them, I was less interested.

  66 Views · 6 Replies ( Last reply by Gitfiddler )


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