If Heritage was interested in a race to the bottom , pricewise, they would abandon the time consuming techniques that they've always used. The hand rolled neck, the hand shaped arch to a solidbody and many others done by hand could be more automated. But they have yet to show an interest in changing to a cost effective model and many here agree with that decision. We've seen several companies have success in building high quality versions of Gibson and Fender guitars, because a true race to the bottom ends with Asian made instruments being lower cost than US made. It comes to appealing to one of the many changing markets for quality instruments, and they look to be on the right track.
We've known from the start that Heritage Guitars of Kalamazoo are not the same as production Gibsons or any other large production brand. They offer something unique and .. inspired.