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I don't know about going back to the old business model. It may have something to do with actually making a profit (silly concept, I know). I'm not privy to the financial status of the old company, but I had heard several times that things were indeed often on a "shoestring budget". There were times that I wondered if the owners even paid themselves. It seemed to be more a labor of love. This isn't Jim and Marv building a few guitars. I'm sure that they make a lot more guitars today than they did 15 years ago. Sweetwater alone has 65 guitars listed. CME has 22 listed. Jay Wolfe has 25. That's just 3 dealers. You didn't really see those numbers years ago. Have you visited the factory? The "big money" helped pay for a new dust collection system that makes the place safer, a humidity and temperature control system, a new spray booth where you don't really have to worry about dust contaminating your fresh lacquer, the Plek machine and more. The old factory, while quaint, was really pretty scary from a EHS standpoint. Lots of dust and wood laying around. The spray booth upstairs was open air, so dirt and dust was floating around. It was also quite dangerous, with nitrocellulose coating the entire booth. That stuff is a lot more flammable than some people realize. The business will need to pay for that upgraded equipment. It wasn't free! To their credit, Heritage is still making archtops (the 575 and Eagle Classic). Try to get a new archtop from Gibson. The last one listed was the Chuck Berry ES 350, but it's discontinued. There are a few dozen people making teles and strats. Fender, G&L, Suhr, LSR, PRS, and ton of low cost import versions.