Leaderboard

Here you are... with it's H150 brother

People will buy anything these days if it says it's limited edition. FOMO is a powerful driver of sales. "How can we sell a $130 pickup for $500?" "I've got it! We can put them in little cases like the guitars and call them a special edition." "Good idea! The boys in accounting will LOVE this one. How many can we make?" "We need to do a thousand to get a break on the little cases. Otherwise the cases will cost more than the pickups." "Perfect!"

Is it just me or did anyone else find it odd to be buying these pickups in a "Lifton Presentation Case" when you are (ideally) going to put the pickups in your guitar? So then what do you do with the case? When these came out I suggested to Larry Dimarzio that he put out a limited run of his 50th Anniversary Super Distorion Humbuckers in a fancy case and sell them for $1k a pair. He declined the idea.