I've had the chance to play the prototype a little while ago. The guitar is very light and resonant. Compared to the Benedetto next to it, it's a toss up.
The bracing is carefully shaved. I don't know if it's tap tuned, but the plate was carefully carved and is thin. It takes significantly more time by the best luthiers at Heritage to make this. That was the goal, sort of like the Citation.
Another reason the price may be higher than you expect is that there was quite a bit of time put into creating the design and execution of the first guitar. I'll bet Heritage makes 5-10 of these per year max.
I would have to be in a much higher tax bracket to get one of these. The first reason is that I would be fearful of the first ding. The second reason is that the tone caters to those with exquisite tonal taste when in the hands of a master. That's not me.
The design, and yes, the headstock, is elegant. When you see and hold it, you'll know you are in the presence of something special.
I wish Heritage all the luck with this. It brings the company to a notch higher in the acoustic jazz world, for sure.
Personally I'd like inlays for appearance sake. I don't know if that's guilding the lilly though.