bluesgolfer Posted January 12, 2013 Share Posted January 12, 2013 After visiting the factory, and looking at those splendid pics of the new Coffee table Book, I'm a little worried that so many principals and workers are on the north side of 60. Love the experience and all, but I read that they sold their Plek machine. Also, how old is the tooling that Gibson left behind, and has some of it been replaced? Read recently that they make about 1,000 guitars annually. Considering that they've been in business since '85, I wonder if production has dropped a little? Want to keep the hope alive. Yesterday, at a club, as I came off of the stage, a guy in the front row asked how long I had my Heritage. It was nice to know that the word has spread a little.- Charley Bevell Why would they sell their plek machine? Link to comment Share on other sites More sharing options...
pressure Posted January 12, 2013 Share Posted January 12, 2013 I have my own age worries. Link to comment Share on other sites More sharing options...
gibsonman Posted January 12, 2013 Share Posted January 12, 2013 those cool old guys should fire everyone in their marketing dept and find an agency that will "work for heritage" it's probably the best kept "secret" in the industry... Link to comment Share on other sites More sharing options...
Gitfiddler Posted January 12, 2013 Share Posted January 12, 2013 There is no marketing department. That's why Heritage is the best kept secret in the industry. Link to comment Share on other sites More sharing options...
High Flying Bird Posted January 12, 2013 Share Posted January 12, 2013 those cool old guys should fire everyone in their marketing dept and find an agency that will "work for heritage" it's probably the best kept "secret" in the industry... We, the HOC, are their marketing department. Ask any small business owner, you can't beat word of mouth...... Link to comment Share on other sites More sharing options...
Guest HRB853370 Posted January 13, 2013 Share Posted January 13, 2013 those cool old guys should fire everyone in their marketing dept and find an agency that will "work for heritage" it's probably the best kept "secret" in the industry... Agency? The minute you hire an agency, product cost goes up. Ever wonder why Geico and Progressive charges so much for insurance? Its called AGENCY. And AGENCY=$$$ and that is why "their" insurance cost so much more, albeit that is not what they advertise. Believe it, its true. Why do you think Heritage guitars cost thousands less than Gibsons? Rant over. Link to comment Share on other sites More sharing options...
bolero Posted January 13, 2013 Share Posted January 13, 2013 there was a family owned battery mfr in Canada that had slowly built itself up over a number of years (20? )...called BOSSMAN they hired a bunch of marketing ppl to promote their business & they went bankrupt in about 2 years...I knew a girl who worked there and she said it was entirely due to the marketing costs Link to comment Share on other sites More sharing options...
mark555 Posted January 13, 2013 Share Posted January 13, 2013 I keep saying that their business model works for them. Link to comment Share on other sites More sharing options...
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