This is good to hear, from someone who worked in retail & has experience from those years. I remember the shitshow of opinions when Heritage was trying to deal with QC at that time.
Myself I don't really have issues with most of that as I do my own setups, and don't care about cosmetics a lot, but I could see why a lot of people did. And if you're trying to establish a reputable brand of quality, it's absolutely important.