DetroitBlues

Not much as they used to. HOC is miniscule to what social media like Facebook, Instagram, and YouTube influencers do these days.

5 years ago, when I convinced Heritage to do the HOC Guitar, I had originally suggested a H140, they had already sold off the templates. I even talked about my H140 from 1985 to be the template of either an Anniversary model or a HOC guitar. My 140 was not a typical model, it had a bound ebony fretboard with mini-block inlays, inlaid "the Heritage" headstock, one piece flame maple top, and a belly carve. Between sourcing one-piece tops, one-off building of the fretboards, and the lack of templates, it would have been too cost prohibited to even bring up.

As much as I'd like one, the new Custom Core Line up makes feels like how Heritage was to me 15 years ago; beyond my financial means. $5k for a guitar is so steep, I'm sure definitely worth it though. I'd have to sell all four of my Heritages to get one of those; even then I wouldn't be happy because the design has a slim 60's neck profile. While I have gotten used to thinner necks, I rather enjoy the meatiness of my current lineup. Its a shame there was not a custom inlay to show its a 40th Anniversary model.

Nice shooting Tex! Great photos, look much better than my bar band shots I get once in awhile. Beautiful H150 and congratulations on the new album!

My H150 used a 3/8" wrench when I set it up last weekend.

Very very cool. Getting ahold of something vintage like that is amazing. Having the skill and tools to do it justice is even better!

What was in it?

Been a long time since we saw him last. Oddly enough, I believe he had a H127 he fully restored and it was a stunner. I had a few conversations with him at the Barn way back when. I remember the book as well as the guitar on the cover page. If anyone recalls, that H150 was on display at PSP on the final assembly work bench. Such a beautiful guitar.

Yes, if you go through the old catalogs, they were nothing but mahogany:

Unfortunately, there are a lot of stories about only Marv can make them and legal stuff with Gibson and so on. I'm sure there is truth in there somewhere, but we will never really know without any legal documents to pour through. But since the latest lawsuit against Gibson, the agreement back in the late 80's early 90's seems out the window. I'm only assuming because of the H137's are now coming with pickguards. When I helped the custom run of H137's, Heritage was legally not allowed to add a pickguard; now they do. I wonder if this opens up the possibility of the H-357 again? Even if they don't have the templates, modern technology can 3D scan and create a template to build from. I have faith that Pete has the skill needed to make it happen again. However, Marbirds if I recall were expensive for a Heritage at the time. I could not imagine what the price tag would be today... $5000? $10,000?

I've seen a lot of Marvbirds, played a few of them, even the very first prototype build H-357. I'm lucky enough to know some great people that own them over the years, just not lucky enough to own one. But it had me thinking, I don't believe all H-357's are Marvbirds. When the H-357 model was a regular production guitar, it was simple guitar compared to later versions; opaque finishes, unbound dot inlay necks, slim neck profiles, standard Schaller pickups and hardware. It wasn't as an aesthetically pleasing guitar like many that came out of the factory at that time. Essentially it was a very simple rock machine made out of neck through chunk of mahogany with glued-on wings. Just an exotic shape like the Terminator and Exterminator models. When the model was discontinued yet available via phone call to the Marv Lamb hotline at 225 Parsons Street did it seem the H-357 really come alive. Natural finishes, exotic woods like Korina, multi-laminated five-piece necks, unique finish options, pickup options, Bigsby's, stingers, huge fat necks; it all became fair game.... No two were alike after that. The HOC forum here was booming with activity and membership, almost every new Heritage post was a unique custom order, and people shared the experiences to really push the dream of owning a Marvbird. The HOC was arguably the biggest enabler of the resurgence of the H-357 design. But those later H-357's were vastly different than the original production line. I believe there is a distinct difference between them and what they originally factory runs started as. In my opinion, the only thing that binds them together was two things; only Mr. Lamb could make the rough assembly and the shape of the H-357 itself. From there, the original era's of H-357's depart to the later years in the 2000's. Maybe some historians on here can tell when the H-357 made its first and last appearance in the catalog, but I believe there were several years in-between the catalog and the highly customized orders. Please disagree with me if you like, but there really a difference between the H-357 and the Marvbird.

I also appreciate the functionality over function. First question I have to ask is how's the neck? Newer Heritages have a nice beefy neck these days. That's definitely nice one there, congratulations; hard to tell, is that ebony or oxblood? Sweetwater had a special run of Oxblood H150 which was a rather difficult paint to get right from what I was told. Hope you enjoy it!

Perfect combination, I'd imagine its glorious! At first when I read this, I was thinking it was from the same Chinese budget guitar maker, Firefly, that's sold on Amazon. This obviously is not the case.

Used market has definitely bottomed out. My 2016 Heritage with custom specs was about $1300 less than what a custom core model sells for new today. I wouldn't expect though I could get more than $1500 or so on the used market unless I want it to sit for a year or two waiting for prices to go up or the perfect buyer.

Looks like a great guitar, most likely has a slimmer neck that what you'll find on new Heritages. The crack is odd, but since its a 555, it has a centerblock meaning its pretty solidly built. I'd be surprised if its an actual crack too, since the laminated maple/poplar/maple construction would prevent any serious issues aside from someone stepping on it.

I was very, very close to using one of these. But I also use the four-cable method too. My Wampler Terraform has presets in which I can decided if I want an effect to go into the front of the amp or the effects loop for all my modulation stuff. Then run a UA Del-Verb for my delay and reverb needs which I use mostly as a set it and forget it.

Much bigger facility. Heritage has limited capacity and manpower. Plus they also make Harmony guitars there as well which are priced slightly below Heritages these days, only major difference is more CNC work and easier construction methods.

Well said Kuz! Almost every new guitar I see on the three different Heritage FB pages I follow/moderate, people are buying the Custom Core models and loving them. I think Heritage has shown the CC line is fine instrument for the money. Heritage maybe following the PRS business model making their USA models as their high-end and the budget models being the SE lineup (and the SE's have drastically bridged the gap to be gig worthy guitars that closer resemble their USA made counter-parts0

I may be mistaken, but here is what I remember/assumptions: Mahogany Body with a Strat-like body Bolt-On Maple Neck Banana Headstock Bill Lawerence Humbucker Bridge Pickup Single Volume Control Only 24.75" Scale Maple Fretboard Fixed Tele-like bridge Some weird fuzzy like paint finish. Does that sound about right? I believe this is bare-bones student model like guitar. My guess is this developed from the short-lived idea of Heritage building Fender guitars.

My guess is the Custom Shop Bespoke program and Custom Core line need the capacity to keep up with demand....

Probably not, the HRW was a Schaller humbucker that was completely reworked. However, just my thoughts anyway.

I’ve got a feeling the Standard USA model line is going away and only Custom Cores will be USA made…

Lol, well said Kuz. I'm lugging around tube amps to this day. I do have a solid state, pedal amp only as a backup. That Metropoulos amp I'm using has power settings from 10/25/50 watts, but unlike most amps that offer such features, the tone doesn't change. A lot of work went into it from what I understand, but make no mistake, it's a boutique amp and isn't cheap.

Is it so much of a volume issue as it is weight? Those modelers/solid state abominations are significantly lighter. For some reason the Fender Mustang craze just came to mind. How many people here and other places raved on the 100w Mustang III combo and the Mustang IV head/cabinet? I know they were lightweight... but was the tone really there?

I have a custom ordered H535, turning 9 years old this year. When I initially bought it, I didn't want the single-ply plastic pickguard that was offered. Years before it would have been a matching flame bound maple pickguard, but cost-cutting measures reduced it to a cheap piece of plastic. A few years ago, I had a newer designed, multiply pickguard installed. Looks better to me. Fast-forward to 2023, I purchased a new H150 factory direct with a standard pickguard. For some reason, I like that guitar without a pickguard. Again looks better. I have a HOC LE H137 with soapbar P90's. To my eyes, it looks "right" with a NOS Gibson pickguard on it vs without it. Can't explain it, but some guitars seem right with a pickguard and others don't. Anyone else do this?