This never gets old- Footage of the OG Factory

[DetroitBlues]

Its rather interesting that although the factory no longer looks like this, they still use footage on their webpage showing the old factory.

If you look closely, you'll notice the setup tables, wiring tables, tooling and fixtures all in the original basement floor space used to make the guitars.

Ascent Collection | Heritage Guitars

If you're looking at that link, it's for Heritage import Ascent lineup which is offering a 10% discount.

[TalismanRich]

How many of the folks in the video have we met?   Ren,  Pete,  Curly,  Marv, Arnie,  Bill.    There are several that I've seen through the years but didn't get names.   

The rack from the prototype room should have been donated to the Kalamazoo Valley Museum.   

Here's an article I ran across a while back.    I never saw the "passing of the torch" headstock before.

https://the-guitar.com/a-heritage-of-guitar-making/

 

[pressure]

And of course Katie in finish sanding.

[LK155]

On 12/9/2025 at 2:02 PM, DetroitBlues said:

Its rather interesting that although the factory no longer looks like this, they still use footage on their webpage showing the old factory.

If you look closely, you'll notice the setup tables, wiring tables, tooling and fixtures all in the original basement floor space used to make the guitars...

Yes, that is somewhat curious.  They're obviously playing on the look and feel of the old workspace, but we know that the real factory floor looks nothing like that now.  And I suspect the photos of the new models with a background of the old plant required some photoshop work.   Ah, marketing...

[TalismanRich]

It's the same reason that G&L and now Fender are still showing pictures of Leo Fender,   and Gibson is still touting their latest "59 Les Paul".   It's about lineage,  history,  a familial connection.   Guitar people are enamored with the past, whether it is reality or not.  Otherwise nobody would be trying to recreate the past!

[bolero]

cue Ian Anderson

[Steiner]

21 hours ago, bolero said:

cue Ian Anderson

Living In The Past.