Price Reduction

[29er]

I've seen in a couple of places that Heritage has reduced the price on Standard line models. Might be time to jump on something!

[DetroitBlues]

I’ve got a feeling the Standard USA model line is going away and only Custom Cores will be USA made…

[ElNumero]

On 4/24/2025 at 8:39 AM, DetroitBlues said:

I’ve got a feeling the Standard USA model line is going away and only Custom Cores will be USA made…

I would have to disagree and say that if they did that, it would be the dumbest marketing move they could possibly make! Why get rid of your bread and butter? Granted, the Standard line is not cheap anymore, but the CC line is stratospheric in price! I think having an Asian line, an affordable USA Standard line and the CC (for the snobs, just kidding of course) is the right direction to go in. But hey, I am not the bean counter for Heritage, so I know nuttin. 

[Spectrum13]

33 minutes ago, ElNumero said:

Why get rid of your bread and butter? 

Cause you can sell buttered bread for more that the ingredients alone. 

Take coffee: A bag of beans is $6 for 10 ounces.  Add hot waters and you can sell it for $5 for 12 ounces of mostly water. If you can make 30 cups out of 10 oz of beans that's $150 from a $6 investment.

 

[ElNumero]

15 minutes ago, Spectrum13 said:

Cause you can sell buttered bread for more that the ingredients alone. 

Take coffee: A bag of beans is $6 for 10 ounces.  Add hot waters and you can sell it for $5 for 12 ounces of mostly water. If you can make 30 cups out of 10 oz of beans that's $150 from a $6 investment.

 

That analogy is not completely accurate! As I said, I am not the bean counter for Heritage, but I would be willing to bet that their CC sales are less than 10% of their total sales. Now in terms of revenue, yes, they realize a larger profit margin % with the CC line. But think about all the international sales they do each month, and I am pretty sure they are mostly from the standard lineup. If you beg to differ, lets hear it!! 

Edited 7 hours ago by ElNumero

[Spectrum13]

1 hour ago, ElNumero said:

That analogy is not completely accurate! As I said, I am not the bean counter for Heritage, but I would be willing to bet that their CC sales are less than 10% of their total sales. Now in terms of revenue, yes, they realize a larger profit margin % with the CC line. But think about all the international sales they do each month, and I am pretty sure they are mostly from the standard lineup. If you beg to differ, lets hear it!! 

You just demonstrated the difference between a CPA and MBA

 

(Me Being Amusing) =MBA

[DetroitBlues]

2 hours ago, ElNumero said:

I would have to disagree and say that if they did that, it would be the dumbest marketing move they could possibly make! Why get rid of your bread and butter? Granted, the Standard line is not cheap anymore, but the CC line is stratospheric in price! I think having an Asian line, an affordable USA Standard line and the CC (for the snobs, just kidding of course) is the right direction to go in. But hey, I am not the bean counter for Heritage, so I know nuttin. 

My guess is the Custom Shop Bespoke program and Custom Core line need the capacity to keep up with demand....

[TalismanRich]

From what Pete Farmer said in the Rich Severenson interview, the Bespoke program is really on hold unless you're an "established artist".