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Heritage in Premier Guitar !


FredZepp

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Heritage Guitar has a history of going its own way. While other guitar manufacturers increasingly build their instruments in Mexico, Korea, China, Indonesia, and other places known for inexpensive labor, and in a market where computer-aided manufacturing is the norm and mass-produced instruments dominate, the team of craftsmen at Heritage do the exact opposite. By designing and building small batches of handcrafted, high-quality guitars from solid woods right here in the United States, Heritage is able to pay attention to those crucial details that define a great 6-string.

 

 

Almost a third of Heritage guitars are custom built to specification—from the ornamentation to the hardware and pickups—and almost 80 percent of the business is for export, Deurloo says. “More than half of that goes to the Orient: Hong Kong, China, and Singapore. That’s the developing market. Germany and the Netherlands have always been pretty strong for us, too.”

 

Lamb says he’s not anticipating any major design changes and that new models are released whenever an idea takes hold, such as the Millennium Pro, which was shown at the 2012 NAMM show.

 

“We build as fine a guitar as there is in the world,” Lamb says. “We put a lot of tender, loving care into our instruments. We’re not mass-producing them. We only run small quantities—that is where we put our quality.”

That quality is the cumulative result of a highly skilled team. “Every guitar we build has a little different feel because they are all handmade,” Deurloo says. “Each time a person does their part of the process, it adds individual character to that particular guitar. The sum of the people who contribute to each step—that’s what makes our guitars.”

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The secret source of the wood has been revealed! Or, is it just a red herring? The world may never know!

 

Awesome article!

 

Thanks Fred

Yes.. very detailed answer...

 

It starts out with the wood selection,” says Deurloo, who began his guitar-making career in “white wood”—making and sanding necks and guitar bodies—for Gibson in 1958.

Heritage buys spruce for guitar tops from Fred Tebb and Sons in Tacoma, Washington. For most of their necks and solidbodies, Heritage uses pattern-grade tropical American mahogany—chosen specifically for its smooth texture and straight grain—supplied by Newman Lumber Company in Gulfport, Mississippi.

The curly maple comes primarily from the Great Lakes region. “We want it music grade,” Deurloo says. “It has to be clean and as figured as we can get it.” The “figure”refers to the grain pattern, which could be flame, bird’s-eye, or another grain pattern. Heritage sources ebony and rosewood fretboards from Luthiers Mercantile.

 

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A manufacturer that still sees its product as the sum total of the contribution of the people who build it. And, a journalist sensative enough to include those peoples' names, and a description of their skills. Yup .... great article. Thanks for posting.

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It's always good for the Kalamazoo bunch when they get this type of article written. Vintage Guitar magazine did an article a few years ago, even showed pictures of the upstairs paint booths. The thing that struck me in this article was the amount of product being exported, I had no idea.

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.......The thing that struck me in this article was the amount of product being exported, I had no idea.

Yes, those are some incredible export numbers. I was trying to interpret if he means that 80 % of all of their production or 80% of the custom built are exported.

If it is of all production, that is an amazing figure...

 

Almost a third of Heritage guitars are custom built to specification—from the ornamentation to the hardware and pickups—and almost 80 percent of the business is for export, Deurloo says. “More than half of that goes to the Orient: Hong Kong, China, and Singapore. That’s the developing market. Germany and the Netherlands have always been pretty strong for us, too.”

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